In this thoughtful episode of Beyond the Ledger, I sit down with Jessica Greiner, CFO of Talley Riggins Construction Group, to explore what leadership looks like when you truly understand the realities of today’s workforce.
Jessica brings more than 20 years of experience across FP&A, investor relations, private equity, and corporate finance — along with a deeply human perspective shaped by motherhood, mentoring future leaders, and building organizations that last. From supporting working parents to rethinking flexibility, she challenges traditional assumptions about productivity, presence, and performance.
If you’re wondering how to attract and retain top talent, lead across generations, or balance performance with empathy, this conversation breaks it all down with clarity, data, and real-world leadership experience.
🎧 Whether you’re a CFO, finance leader, people manager, or executive navigating the future of work, you’ll walk away with insights you can apply immediately.
👉 Topics include:
• Why flexibility is a leadership decision, not a perk
• Supporting parents as a long-term business strategy
• How to attract and retain talent in a competitive market
• Managing performance without micromanagement
• Generational differences in work expectations
• Work-life harmony vs. work-life balance
• Why great leaders listen to understand — not just respond
🎯 Key Quote:
“We need great families in our workforce if we want great companies in the future.”
Subscribe for more leadership conversations that go far beyond the numbers.
Thank you to our sponsor, MarketScale:
https://marketscale.com/shows/beyond-the-ledger/
👉 Also watch the full episode here:
MarketScale
https://marketscale.com/industries/beyond-the-ledger/why-supporting-working-parents-is-a-business-strategy/
🎧 Listen now:
Apple
https://podcasts.apple.com/us/podcast/supporting-parents-is-a-business-strategy-a/id1843448325?i=1000745116450
Spotify
Connect with us:
Jessica Greiner on LinkedIn
https://www.linkedin.com/in/jessicalgreiner/
Troy Ashby on LinkedIn
https://www.linkedin.com/in/troyashby/
Talley Riggins Construction Group
https://www.linkedin.com/company/talley-riggins-construction-group-llc/
MarketScale on LinkedIn
https://www.linkedin.com/company/marketscale/
Troy Knows Talent Instagram
https://www.instagram.com/troyknowstalent/
Troy Knows Talent Facebook
https://www.facebook.com/troyknowstalent/







